1
Saw what it was actually costing
Zendesk: $75K/yr. Aissist: $43K/yr. Manual overhead bleeding the team. Nobody had added it up. I did.
2
Built CARA before it was approved
AI response layer on top of Zendesk. No budget request, no roadmap item. Shipped it, measured it, then presented the results.
3
Built RELAY — replaced Zendesk entirely
48 routes, full customer service platform, 32 agents. $75K/yr in licensing gone. No external dependencies on critical support infrastructure.
4
Measured everything, then measured again
12,617 tickets analyzed. 95%+ CSAT through full automation rollout. $630K in value documented with receipts.